Feb 26

Developing Marketing Strategies

Business No Comments »

The current business environment requires vigilance, strong reactions to external markets and extra product offerings. Gone are the days when business would only focus on the needs of their clients; this approach is no longer viable in the market today. Companies need to keep a close eye on their competitors.

How marketers identify primary competitors

Companies need to identify their competitors through two major perspectives; thy can choose an industrial outlook or alternatively utilize a market approach. Continue reading »

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Feb 02

Starting Your Own Small Business?

Business No Comments »

It’s going to be a big year for you! You’ve decided it’s time to step up and into your own small home based business – but you want to make sure you get it right so you don’t suffer financially, right? It’s common knowledge that many small business start-ups fail quite quickly, and home based businesses are no exception. There are many reasons why home based businesses fail. Here are just two things that can contribute to the failure of a home based business: Continue reading »

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